About PhoebeWith over a decade's experience working in supply chain management and merchandising, Phoebe Yu founded Ettitude with the vision of building a sustainable bedding brand offering high quality, modern, minimalistic bedding at accessible prices with a focus on innovative fabric technology. Prior to Ettitude, she founded two international trading and sourcing companies. Her experience includes business developing, manufacturing, outsourcing, branding, e-commerce & online marketing. With a love of technology and sustainability, she constantly seek new ways to use emerging technologies to solve real-world problems and provide better online shopping experiences. About EttitudeEttitude believes that comfort and quality should not be compromised by a commitment to conscious living. Because the earth is our greatest caretaker, they invest in sustainably sourced materials and methods, so the entire lifecycle of their products reflects the renewable patterns of nature.