In this episode we speak to Dave Sharkey, director of Team Architecture, a communications consultancy. Focusing on using themes and stories in sports coaching, we are going to cut to the root on how we can use them effectively with our players.Dave is a English teacher and rugby coach as well as a consultant. His philosophy is "Some see things as they are and say: 'Why?' I dream of things that never were and say: 'Why not?'"You can contact him at www.team-architecture.com @SharkTeams (Twitter) David Sharkey on LinkedIn