In such an impersonal world, Andy Paul shares his wisdom on connecting back to the humanness of selling and marketing. Andy give s a synopsis of his 4 Pillars of Selling while discussing the difference between branding vs. performance marketing. You can learn more about Andy Paul at www.andypaul.com and on Twitter @realAndyPaul If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube channel, or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast.