Welcome to another episode of The Radcast! In this week’s episode, host Ryan Alford talks to Heidi Cortez, Entrepreneur, Branding Expert, Best-Selling Author, Coach, and Founder. Heidi talks about how she realized the value of self-branding and business at a young age. She discusses what her motivations were for becoming the sole proprietor of a tanning business at 22 years old and the challenges of ownership that came with it. Heidi describes the time she released her book “Heidi's Bedtime Stories”, as well as the roadblocks she stumbled upon while writing and publishing it. She also shares how the series “Sunset Tan” changed her career. Heidi talks about the 3 Dollar Marketing Club and Posh Boss, and these companies’ mission and future plans. She also gives practical advice to younger people who look up to and aspire to be like her.To learn more about Heidi Cortez, check her website https://www.heidicortez.com/; follow her on Instagram: @heidicortez; Twitter: @HeidiCortez; Facebook: https://www.facebook.com/HeidiCortezLikes; LinkedIn: https://www.linkedin.com/in/cortezheidi/If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast