Serena Holmes is a full-time investor who previously ran her own brand experience agency for 18 years and sold it in February to focus on real estate. She is also the author of The Accidental Entrepreneur. In this episode, Serena discusses her passive investing experience, the lessons she’s learned from investing with different groups, and the successes and challenges she’s faced along the way. Serena Holmes | Real Estate Background Full-time investor who previously ran her own brand experience agency for 18 years and sold it in February to focus on real estate.  Portfolio: Has been a passive investor in 50 private deals Based in: Toronto, Ontario, Canada Say hi to her at:  serenaholmesrealtor.com serenaholmesauthor.com  Greatest Lesson: Due diligence. The investment I've been most disappointed in is with a syndicated mortgage that was heavily advocated and promoted by Keyspire. Join the newsletter for expert tips & investing content.   Sign up to be a guest on the show. FREE eBook: The Ultimate Guide to Multifamily Deals & Investing Register for this year's Best Ever Conference in Salt Lake City Stay in touch with us! www.bestevercre.com YouTube Facebook LinkedIn Instagram Click here to know more about our sponsors: MFIN CON |Reliant