"The average length of time someone will stay subscribed to your membership is just 3 months."
You’ve heard that before, right?
You’ve no doubt seen "experts" throwing this statistic around. Heck, if you dig hard enough I wouldn't be surprised if we've repeated it ourselves once upon a time!
Well here’s the truth - that 3 month average subscription length? It’s nonsense. Utter nonsense.
In today’s episode I look at where the whole 3 month myth came from and why it’s persisted - but more importantly I talk about what the actual average subscription length for membership sites is.
Episode Summary: Where the "3 month average" member retention myth came from, and why it's stuck around so long.
Why it's impossible to determine an exact industry average for online memberships.
A more accurate ballpark average subscription length, backed up by data.
Why it really doesn't matter what the industry average is, and what you should focus on instead.