I’m really looking forward to having this conversation with you because it’s something that has been on my heart and mind a lot lately. I wanted to talk to you about the biggest problem I’m seeing in the online coaching space right now.A lot of coaches I see online these days are taking on a bit of a copycat behaviour. Unfortunately, this isn’t going to produce long term success because they’re taking something authentic and trying to replicate it in an inauthentic way. In this episode, I talk about why this is so problematic and share 3 strategies to help you connect back with YOU at your core. It’s all about coming back to your uniqueness and determining what your personal brand essence is about. LINKS:Website:         https://www.ellieswift.com/Instagram:         @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/