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#216: Why Courses Flop, And How To Turn “Failure” Into Opportunity

#216: Why Courses Flop, And How To Turn “Failure” Into Opportunity

FromOnline Marketing Made Easy with Amy Porterfield


#216: Why Courses Flop, And How To Turn “Failure” Into Opportunity

FromOnline Marketing Made Easy with Amy Porterfield

ratings:
Length:
29 minutes
Released:
Jun 21, 2018
Format:
Podcast episode

Description

  I’m the first person to admit when I’ve made a mistake. But I can promise you this, when it happens: I learn something new every time. Inside my private Facebook group for all of my students, my students often ask me to troubleshoot their challenges with launching their courses. Our FB Live chats and their questions inspired me to create this specific podcast episode for all of you. Based on my experiences with thousands of students, I’ve uncovered five core reasons why most online courses fail. My goal is to help make sure you don’t make these mistakes, and if you do, I want you to be able to learn from them and turn them into opportunities. In this episode I also talk about the importance of a validation blitz, and knowing all about your potential student’s hopes and fears, and what may be holding them back. I go into step-by-step detail about how to conduct a validation blitz in my Courses That Convert Program. You can learn more about that program and how to get started with an online course with my free Masterclass—“How to Confidently Create Your First Profitable Course in 60 Days.” It’s a fun and comprehensive training that will help you get well on your way to creating your first training! Also: if you've experienced any of these mistakes or if you've made a big mistake that I haven't mentioned here, I want you to come over to Instagram and DM me. Check out these highlights: Why your ideal customer avatar needs to be top of mind at all times. [3:48] I changed my mind on pre-selling, and you need to also. [8:25] The four things to do to make sure you get to the finish line with your course. [12:43] What to consider instead of signature courses. [14:42] How I had to enlist a colleague to keep me in check and keep out the fluff. [17:34] The best online courses are taught by the best teachers. What you need to do to become an engaging teacher. [20:40] Links mentioned in this episode: Episode #206: “The Post-It Content Creation Mini Training”    
Released:
Jun 21, 2018
Format:
Podcast episode

Titles in the series (100)

How do I start an online business? Grow my email list to thousands of subscribers? Sell more and grow faster? These are just some of the big questions that leading online marketing strategist, Amy Porterfield, digs into on the top-ranked Online Marketing Made Easy Podcast. In addition to mini marketing masterclasses and step-by-step guides, each episode is designed to help you take immediate action on the most important strategies for starting, scaling and automating your online business. Amy’s specialty is getting into the online trenches with you. Thinking about creating an online course? Want to promote with webinars? Need help with your Facebook ads? Discover why hundreds of thousands of online business owners turn to Amy Porterfield to generate more profits and to make sense of the online marketing space, implement the strategies that really get results, and turn that side hustle into a business that lasts.