Before you talk about your product, we need to know the problem.The world of construction is set to be rewritten through product design & tech... COVID has only accelerated that vision.We caught up with Guy Newsom, Design Director over with XYZ Reality, as we uncovered the transition of working for Samsung to being tucked away in a little box cupboard of a studio in the London Business School.With Drew also starting a new gig at a startup, this was a great opportunity for Guy to look back over the last few years and share his insight into building a brand as well as a design team.If you ever want to be involved in the podcast, or our live webinars then fire us a message to hello@designtruth.co.ukwww.designtruth.co.uk / insta:wespeakdesigntruth(excuse some of the audio here. We had some zoom issues at the time.)