When Tom Brady won his first Super Bowl, social media barely existed. But now Brady is kind of a master of Facebook, Instagram, Twitter, even Tik Tok. For Brady and other athletes, the key to success is making people think they're seeing the real you—something that is a lot harder than it sounds. 

And we’re now in a world where pretty much all of us can share something about our personal lives online. But is this online version of ourselves really true to life? 

And what do the differences between how we present ourselves—and who we actually ARE— show us about what is and isn’t “authentic?”

Guests: Doug Sanders (Sanders Sports and Entertainment), Jennifer Szalai (New York Times)