In recent years, memes have risen to prominence as a medium for witty, irreverent, surreal engagement with the canon of High Theory. At the speed of the internet, memes now circulate the ideas of thinkers from Deleuze to Dugin, from Land to DeLanda, in humorous and fragmentary forms, instantiating in their mode of dissemination the sorts of positive feedback loops, rhizomatic growth, and strata hopping that some such thinkers have theorized. Beyond Woke and Problematic, a premier poster in the "theorygram" space, joins Outsider Theory to survey the dramatic ascent of the theory meme in the new millennium and explore the relationship of this popular form to the ideas it purveys. With reference to François Cusset's "French Theory," we also compare the meme to earlier vehicles of pop theory.
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François Cusset, French Theory: https://www.upress.umn.edu/book-division/books/french-theory