Personal branding and what it can do for you and your business. Jo and Caroline discuss all the things they've learned while curating their own brands and the challenges presented when blending their brands to create Middle Ground. Topics: How Jo created her personal brand: 3:35Obsessed with validation: 8:30Know your audience: 13:09Quit waiting to be perfect: 19:10Focus on the mood: 22:22How to deal with haters: 24:00How to create content: 28:18Living in the moment: 33:06Lacking consistency: 34:20Our Website and Merch: https://www.middlegroundpodcast.co/Follow us on Instagram:Podcast: https://www.instagram.com/middlegroundpodcast/Jo: https://www.instagram.com/jojohnsonoverby/Caroline: https://www.instagram.com/carolinestelte/Follow us on TikTok: Podcast: https://www.tiktok.com/@middlegroundpodcastJo: https://www.tiktok.com/@jojohnsonoverby?lang=enCaroline: https://www.tiktok.com/@carolinestelte?lang=en