Today I'm joined by Jonah Berger, the author of "Contagious: Why Things Catch On", The Catalyst, and other books. His books have sold over 1 million copies and are in print in over 35 countries. In this interview, we talk about: -Contagious; why things go viral and why his first book caught on -Pain pills vs. vitamins; why this is important with your marketing and in the topic of your book -6 Key S.T.E.P.S. that make your book contagious (and how Jonah used them to promote his book) -Paid Media vs. Earned Media; what’s the difference and which one should you choose? -“Trojan Horse Stories” - what are they and how you can use them to make your book more contagious -How and why you should use stories & frameworks in your book -What Taylor Swift can teach you about marketing your book -How to make your book cover “Contagious” If you're interested in having your book go viral...or just getting it to catch on in a bigger way, don't miss this episode! Listen and let me know what you think.