Riffing on the YouTube expose by More Plates More Dates (which can be found here -- and our own view of the industry -- we cover some of the reasons why we never bought “Liver King” Brian Johnson’s “natty” claims in the first place. You shouldn’t have either, but it’s pretty easy to see the reasons that people want to. It’s also easy to see how protecting the natty lie becomes so critical, how entrepreneur influencers come to believe that how they look is the only reason people follow them, and how business and self-image eventually become the same thing. Avi Lieu joins us for this conversation. You can find Avi on Instagram @avi.lieu. ____Have a question for one of our Friday “One Good Question” episodes? Hit us up on social media and use the hashtag #onegoodquestion. If your question is picked, you’ll get something special from us!Join our Discord for free! https://discord.com/invite/XVvJ5eNzdqCheck out our gym (Third Street Barbell) at ThirdStreetBarbell.com https://www.thirdstreetbarbell.com/ and subscribe for updates about our apparel line at 3sb.co https://3sb.co/! Local memberships and international fresh fits! Get early access to our NEXT DROP!Check out our podcast website: 50percentfacts.com https://www.50percentfacts.com/50% Facts is a Spreaker Prime podcast on OCN – the Obscure Celebrity Network.____Hosted by Mike Farr (@silentmikke) https://www.instagram.com/silentmikke/ and Jim McDonald (@thejimmcd). https://www.instagram.com/thejimmcd/Produced by Jim McDonaldProduction assistance by Sam McDonald.Theme by Aaron Moore.Branding by Joseph Manzo (@jmanzo523)