What is the most significant factor that separates good companies from great companies? Why do some companies thrive even under extreme challenges while others fold up shop? The answer is simple: Values and Culture. In this episode, Sam and Lucas give us an insight into their core values and culture and how they use it to hire, grow and motivate people. Companies with great culture and core values are more resilient, especially when the entire organization is moving in the same direction. So, what values do you have for your company? “You usually know what the right thing is to do, but doing it is not always easy, and it is not always something that people are willing to do.”- Sam Primm  “In business, you're not gonna fail unless you give up, and there's gonna be times when you want to give up.”- Lucas Walls  In this Episode:-Love and Respect – We put people first-Continuous Improvement – We grow, innovate, and are open to change-Personal Accountability/ Extreme Ownership – We take responsibility-Courage to Persevere – We get things done-Mindset of Abundance – We believe there is enough for everyone-Integrity – We do the right thing-Fun and Supportive – Our environment is friendly, open, and drama free-Random Thought of the Day: Top 5 AppetizersAnd more!Resources:-Built to Last: Successful Habits of Visionary Companies by Jim Collins and Jerry Porras - https://www.amazon.com/Built-Last-Successful-Visionary-Essentials/dp/0060516402Connect with Sam and Lucas:- Website- Instagram- Facebook- LinkedIn- YouTube- TikTok