Today, I sit down with one of my good friends, Jim Kwik. Jim Kwik is a widely recognized world expert in brain performance, mental fitness and memory improvement. After a childhood brain injury left him with learning challenges, Kwik created strategies to dramatically enhance his cognitive performance. He has since dedicated his life to helping others unleash their true genius and brainpower. is the author of the NY Times and #1 WSJ bestseller: “Limitless - Upgrade Your Brain, Learn Anything Faster, Unlock Your Exceptional Life.” Make sure to grab a copy here!Jim tells us about the power of choice and how transformation is just like a butterfly inside a cocoon. He also talks about rejecting a limit from someone we love and how we can break free from a limitation.This episode was filmed at Soho Works: 10 Jay Street.What We Discuss:00:00:00 Intro00:02:17 Is this limitation real or not?00:05:02 Open mindedness vs. delusion00:06:03 The power of choice00:11:15 Limitations are safe00:14:59 Transformation is like a butterfly00:18:57 Reflecting on someone else’s life00:22:11 Pain makes you present00:24:05 Living slow-paced00:26:27 Peace of mind00:29:42 Having options00:32:11 The Limitless Model00:41:46 Rejecting a limit Episode ResourcesJim Kwik | InstagramJim Kwik | YouTubeJim Kwik | TikTokJim Kwik | WebsiteDo you want to meditate daily with me? Go to go.calm.com/onpurpose to get 40% off a Calm Premium Membership. Experience the Daily Jay. Only on CalmWant to be a Jay Shetty Certified Life Coach? Get the Digital Guide and Workbook from Jay Shetty https://jayshettypurpose.com/fb-getting-started-as-a-life-coach-podcast/