It’s the time of the year were small business owners and creators have some extra time to tinker with (or fully redesign) their websites. I’m here with Copywriter Ame Proietti to tell you to skip the new design and focus on the copy instead. We get into what makes good copy, blog posts vs. sales copy, and we finish out with how to write good scripts. As you prepare for 2023, good copy will be at the heart of what you do thanks to Ame’s advice. Plus, in the Pro show, we broke down the sales page Ame wrote for me.



Top Takeaways:




Where blog posts are meant to share and educate, copywriting is meant to convince people to take an action. Ame calls it “assembling” words and sections in the best way for your target audience



To get the best copy, you need to talk to customers. Ame recommends interviewing 3 customers and gathering testimonials to learn how you people and the language they use, which you can then mirror in your copy.



Bringing in someone else can help you get the best results. They are objective and don’t know what you know. They’ll also the right questions and allow you to gain a better understanding of your offer too.




Show Notes:




Ame Proietti



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