Jose is wearing the Shock Collar this morning!

Today's question: Back in the mid 1980’s, Coke and Pepsi were in the middle of the Cola Wars, and one of them had the idea for a new type of soda can specifically for an occupation that would generate some press. The concept was for a new type of can that was designed to look more like a whipped cream canister.Once that news leaked out...the other cola company started designing one as well.... in order to beat the other to the punch.   After a few years, they both realized it was too expensive and abandoned the plan.  What occupation were Coke and Pepsi targeting with this new can?