Michael John (‘MJ’) Lytle is the CEO of Tabula Investment Management, a provider of fixed income ETFs. Tabula aims to bring investors precise credit exposure. He also was a founding partner of Source, a ETF Provider, which as of 2017 is part of Invesco. He also was a founding partner of Source, a ETF Provider, which as of 2017 is part of Invesco. At Source we was the Chief Development Officer, with specific responsibility for marketing and broader involvement in product creation and design. MJ was also part of Morgan Stanley and BlackRock.    We talk about a vide variety of topics, including the startup industry, the ETF business, in particular the Fixed Income and Credit ETF business. We deep dive into CDS and the financial crisis and last MJ leaves us with some final tips.    TWSL MJ Lytle Intro & Application tips 0 - 12:10   12:10 - 19:53  Startups, VC, Europe vs. Silicon Valley   19:53 - 27:36 Going deep into ETFs and the ETF Business - the buyers perspective   27:36 - 40:19 Building an ETF startup - the sellers perspective, Credit/ Fixed Income ETFs, The Europe Fixed Income Market and deep dive into bonds   40:19 - 52:35  Deep dive into credit markets and CDS; excourse to the financial crisis and what is different today   52:35 - end About making mistakes, books and final tips