If you’re a long-time fan of Shark Tank, you know the iconic line “and for those reasons, I’m out” when a Shark bows out of a potential deal. It’s rare however, that the entrepreneur seeking an investment actually turns down a Shark, but that’s exactly what today’s guest did. Kim Lewis is the CEO and co-founder of haircare brand CurlMix, appearing on Season 10 of Shark Tank with her co-founder and husband and ultimately rejecting Robert Herjavec’s offer of $400,000 for 20% of her business. Despite not landing a deal, CurlMix has since done $20 million in lifetime sales and successfully raised funds by leaning on their own community. In today’s case study, Kim gives us the unique launch strategy behind her equity crowdfunding campaign that raised $1 million in 4 hours - and ultimately $4.5 million from 8,000 everyday investors, many of whom are CurlMix customers. Borrow Kim's powerful approach to build momentum for your next launch.Connect with Kim:https://curlmix.comhttps://kimlewisceo.comhttps://www.instagram.com/curlmix/If you enjoyed today’s episode, please:Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.Leave a positive review or rating on Apple Podcasts or SpotifySubscribe for new episodes every Monday.Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport!AppSumo is every bootstrapped business owner’s best friend, offering exclusive lifetime deals for software, courses, templates, and more at STEEP discounts. Go to appsumo.com/collections/ceo to view my curated collection of the best tools to help your business thrive!