My guest for this episode is Jos Hermens. He is the founder of Global Sports Communication and the NN Running team. We recorded this episode back in April when I made a trip to Rotterdam to host the team’s 5th anniversary. When they started in 2017, they announced themselves as “the first professional running team” with stars like Eliud Kipchoge and Kenenisa Bekele as the faces of the team. They’ve also made major strides by bringing in other major sponsors to back the team. We dive into the business side of the team, how Jos transitioned from an Olympian to an agent, what he’d like to see changed within the sport, his obsession with breaking records, stories working with Kipchoge, Bekele and Haile Gebrselassie, plus much more.
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