Laura Katz has been disrupting the infant formula industry as the founder and CEO of Helaina since 2019. Helaina is the first company to bring the immune-nourishing proteins in breast milk to infant formula. Laura shares how listening to a podcast about the black market for breast milk helped her see a problem in the market. Through her background in food science, they can provide the solution to parents who either cannot, or choose not, to breastfeed.  Also in this episode: The hardships of disrupting an industry that has not been challenged in decades How Laura started to raise capital by cold emailing angel investors  Why it’s so important to create a healthy working environment for the team  The process that goes into testing the product Stay Connected With Laura: Website | Twitter | Likedin Stay Connected With Kelly:  Follow Kelly on Instagram | LinkedIn | Facebook | Website  Grab one of Kelly's bestselling books: Unstoppable: 9 Principles for Unlimited Success in Business and Life Conviction Marketing Bigger than You: The Entrepreneur's Guide to Building an Unstoppable Team The Live Launch Method