Let’s talk about your website! The one place you can present the version of yourself and your business that is accurate, helpful, and actually effective for you and your business. Have you looked at it lately? We’re guessing that many of you have put your website on the backburner for the past few years; especially if you’ve been in business for a while. We’re also guessing that the reason you’ve done this is because you’ve been treating social media as your main marketing platform. 
An important factor to consider is that when social media platforms change their algorithms (and your business doesn’t get as much traction as a result), people will go back and look at your website. If you haven’t been paying attention to your website, it’s not going to go down too well! We’re also guilty of not always paying attention to everything on our website, but there are certain things that we have never (and will never) stop doing. So, regardless of the last time you touched your website, we’re going to talk about how to get it back to the point where it best serves you.
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