What I learned from reading Wild Company: The Untold Story of Banana Republic by Mel and Patricia ZieglerFor every business, there is an appropriate scale [0:01]Fundamentally Unemployable [5:18]the prehistory of Banana Republic [10:02]"We didn't have any money, we didn't have any technology, and we didn't have a plan." –Jack Ma [14:30]A republic is born [18:13]when something is not selling, increase the price [20:45]relentlessly resourceful [25:45]finding assets hiding in liabilities [28:30]the catalog! [30:33]Eddie Murphy on why you shouldn't have a backup plan [36:40]media was the initial distribution strategy [42:15]Understanding the internet before the internet existed. A lesson on publicity/attention [45:22]when all else fails, expand [51:05]selling the company [56:24]the end of freedom [1:04:40]Misfits, quotes from Steve Jobs and what this has to do with the podcast industry [1:08:00]—“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast