52 min listen
Marketing Strategies From Rare Beauty’s CMO
FromShopify Masters
ratings:
Length:
34 minutes
Released:
Nov 1, 2022
Format:
Podcast episode
Description
In this episode of Shopify Masters, we get a behind the scenes look at Rare Beauty, the cosmetics brand by Selena Gomez as its Chief Marketing Officer Katie Welch shares their marketing strategies. We chat about their approach to brand storytelling, how they’ve built an inclusive community on and offline, as well as future plans for Rare Beauty.https://www.shopify.com/blog/rare-beauty-brand-storytelling?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast
Released:
Nov 1, 2022
Format:
Podcast episode
Titles in the series (100)
The Comeback Story of Rockwell Razors and Their Kickstarter Campaign That Almost Failed: On today’s podcast you’ll learn from an entrepreneur that disappointed 2,500 Kickstarter backers and the story of how he made it all right. In this episode you'll learn: 1. How to find out what product features your customers care about. 2. How to use Reddit for feedback and as a sales channel (it’s this entrepreneur’s #1 sales channel). 3. The tough lesson this entrepreneur learned when he blindly trusted professionals. by Shopify Masters