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The Link Between Advertising and Investing With Joe Marchese

The Link Between Advertising and Investing With Joe Marchese

FromThe Important Part: Investing with Liz Young


The Link Between Advertising and Investing With Joe Marchese

FromThe Important Part: Investing with Liz Young

ratings:
Length:
44 minutes
Released:
Sep 27, 2022
Format:
Podcast episode

Description

How much weight should an investor put on a company’s advertising strategy? According to this week’s guest, quite a lot. Joe Marchese, Executive Chairman at Human Ventures and previous President of Advertising Revenue for Fox Networks Group, sit down with Liz to talk about looking at ads - specifically ones that aim to acquire a customer versus ones that simply acquire a transaction- can give investors a lot of insight into how a company may fare in the long run. Liz and Joe also talk about advertising trends and what that could mean for the consolidation of a business, or M&A, through the business cycle.For more, read Liz’s weekly column every Thursday on SoFi’s blog at https://www.sofi.com/blog/category/investment-strategy/ or follow her on Twitter @LizYoungStrat
Released:
Sep 27, 2022
Format:
Podcast episode

Titles in the series (34)

The Important Part: Investing With Liz Young, a new podcast from SoFi, takes listeners through today’s top-of-mind themes in investing and breaks them down into digestible and actionable pieces. Each month, Liz Young, Head of Investment Strategy at SoFi, delves into investing topics such as clean energy, inflation, market cycles, and crypto assets with special guests to get to the important part--why it matters to investors as they work toward their wealth-building goals. This show is the place to come for understanding how to approach your investments, with the inside scoop from those who are armed with the knowledge to help you do so.