Trade Goals: Welcome to "the beautiful global value chain" (S5 – Ep1)

Christine Lagarde and Ngozi Okonjo-Iweala on women empowerment: Last year, on International Women's Day, the WTO community was treated to a special event. Two prominent women in the global economy came together for a candid conversation about women's economic empowerment, gender balance in the workplace, and more. The discussion with Christine Lagarde, who serves as the President of the European Central Bank, and Ngozi Okonjo-Iweala, Director-General of the World Trade Organization, was moderated by CNN International's Eleni Giokos. The event was held on 8 March 2023. by Let's talk trade by WTO

46 min listen

Feeding the world. Food Safety as a key to access export markets. (S9 – Ep 5): Food safety is a collective responsibility. Producers, businesses, , governments, and international agencies all contribute to ensuring that the food consumers receive is safe to eat. In this podcast episode, our guest, Francis Chama of York Farms, a Zambian agricultural producer, sheds light on how his company tackles the issue of pest management. Adherence to sanitary and phytosanitary measures is key to accessing export markets explains Simon Padilla of the Standards and Trade Development Facility at the WTO. Simon offers context about the trade policies and collaborative efforts at the international level that enable businesses like York Farms to supply agricultural produce to consumers worldwide and locally. by Let's talk trade by WTO

27 min listen

Never give up. Export ambitions in the face of natural disasters (S7 - Ep4): The people of Tonga, a Small Island Developing State in the Pacific, know a thing or two about living with natural disasters. In 2022, their archipelago was first hit by a giant volcanic eruption and then went through a prolonged period of drought. Farmer and entrepreneur Minoru Nishi Jr is not prepared to give up on expanding his export activities in the face of natural hazards. Minoru is joined in this episode by Esterlina Alipate, a Tongan trade official who currently is with the Institute for Training and Technical Cooperation at the WTO. Esterlina explains how natural disasters and climate change constitute a setback for the development efforts of her country. by Let's talk trade by WTO

25 min listen

Go local. Gaining a foothold in the global IT services market (S7 - Ep3): Digitally transmitted services are the fastest-growing segment of international trade. They offer huge opportunities for SMEs in emerging markets and developing economies. But how do you convince potential clients that you offer cutting-edge IT services when your country is mainly known as an exporter of pineapples and coffee? In this episode we talk to Albán Sánchez, an IT entrepreneur from Costa Rica who decided that the way to deal with outdated perceptions of his country was to establish a business presence in his target market. Albán is joined by Antonia Carzaniga of the WTO's Trade in Services Division who puts his experience into the bigger services trade context. by Let's talk trade by WTO

23 min listen

Bittersweet. Exporting cacao beans for a living (S7 - Ep2): Cocoa is an important export crop for West African countries. Yet, many of the smallholder cocoa farmers struggle to earn a decent livelihood. Assata Doumbia, president of the ECAM cooperative in Côte d'Ivoire, applies a mix of strategies to obtain higher and more predictable incomes for her fellow farmers. The cooperative works with trusted international partners, invests in improving productivity and enables women to join the workforce. Assata even tackles the challenge of moving up the cocoa value chain through a cacao-processing business. In this podcast episode, she is joined by Kobby Bandoh, Economic Affairs Officer in the Agriculture and Commodities Division of the WTO. by Let's talk trade by WTO

19 min listen

Just do it. Learning to trade internationally (S7 - Ep1): Lack of information about export procedures is a known obstacle to trade for micro, small and medium-sized enterprises. But there are learning tools available to get newcomers started. Confronted with the need to cut costs during the pandemic, Natali Tjahjadi, Operational Manager of CV Triguna Widya, a garment manufacturer in Bali, Indonesia, took things into her own hands. In this episode, Natali talks about her learning experience and the thrill she gets from successfully handling trade-related paperwork herself. Kathryn Lundquist, economic affairs officer at the WTO, joins in to fit Natali's experience into the bigger picture of small businesses in international trade. by Let's talk trade by WTO

24 min listen

Ralph Ossa on re-globalization: In the face of recent crises in geopolitics, public health, and the environment, are people better served by the fragmentation of trading relationships or by a new kind of globalization? The WTO’s World Trade Report 2023 tackles the debate head on, as presented by Chief Economist Ralph Ossa. by Let's talk trade by WTO

19 min listen

Mia Mottley on "Reinventing the global order": Mia Mottley, Prime Minister of Barbados, delivered a thought-provoking Presidential Lecture on "Reinventing the global order" at the WTO in March 2022. In her speech, she explored how the rules-based trading system can be part of the solution to the major problems facing the world today. In her introductory remarks, WTO Director-General Ngozi Okonjo-Iweala had this to say: "She is fearless. She speaks truth to power on issues like climate justice, vaccine inequity, sovereign debt and the unique vulnerabilities facing small economies. She makes Barbados punch above its weight." by Let's talk trade by WTO

43 min listen

Trade Goals: Rules and referees (S5 – Ep7): Without rules and referees there would be no game. Each football match is policed by a referee who has full authority to enforce the law of the game. In multilateral trade, we have plenty of rules but no all-powerful referee to supervise them. The ultimate control on trade disputes remains with the WTO members themselves. In this episode of the Trade Goals podcast, Michael Roberts and Antonia Carzaniga look at how football and trade disputes arise and how they are resolved. by Let's talk trade by WTO

36 min listen

Trade Goals: The Game (S5 – Ep6): Football video games are popular wherever people have access to the internet. The games are part of the much larger e-sports universe of competitive video gaming. In this episode of the Trade Goals podcast, Michael Roberts and Antonia Carzaniga explore how playing the beautiful game in a virtual format brings together the different strands of trade law dealing with merchandise goods, services, and intellectual property. by Let's talk trade by WTO

33 min listen

Trade Goals: Fans (S5 – Ep5): Football fans' love of the game generates plenty of revenue. The major sources of income in football are merchandising, sponsoring and broadcasting rights. All of these rely on intellectual property (IP) rights. In this episode of the Trade Goals podcast, Wolf Meier-Ewert and Jana Borges cast light on how the WTO Agreement on Trade-Related Aspects of Intellectual Property Rights, also known as the TRIPS Agreement, enables players, clubs and football associations to monetize their IP through the sale of branded goods and broadcasting deals. by Let's talk trade by WTO

31 min listen

Trade Goals: Players (S5 – Ep4): A football game is a service and the clubs that are organizing football matches are providing recreational services. International trade rules may apply when the players on the pitch come from different countries, when a club is foreign-owned, when matches are broadcast internationally or when fans travel abroad to watch their favourite teams play. In this episode of the "Trade Goals" podcast, Markus Jelitto and Antonia Carzaniga explore how the WTO’s Services Agreement (the GATS) applies to the beautiful game. by Let's talk trade by WTO

35 min listen

Trade Goals: Pitches (S5 – Ep3): An incredible amount of work is needed to create a perfect football pitch. A lot of international trade is involved, too. In this episode of the "Trade Goals" podcast, players rave about fast pitches, tournament organisers praise robust playing surfaces and seed industry representatives explain how international phytosanitary standards facilitate trade in turf. We will also touch upon the gender dimension of playing on the best possible pitch. by Let's talk trade by WTO

30 min listen

Trade Goals: Footballs (S5 – Ep2): Footballs are an indispensable item in the global value chain of the beautiful game. Manufacturing, distributing and selling the balls is a complex international business. It is difficult to pinpoint where in the world a ball is actually made because the sourcing of raw materials, the design and the production happen in different countries. But one thing is certain: WTO agreements play an important role in easing trade in footballs. WTO experts Roy Santana, Michael Roberts and Úna Flanagan trace the global value chain of footballs from the Servette Football Club in Geneva via Herzogenaurach, Germany to Sialkot, Pakistan. Stopovers in Uganda and Uruguay show how international standards ease trade. We talked to: Philippe Senderos, Sporting Director of Servette FC, Geneva Qasim Malik, Vice President of the Sialkot Chamber of Commerce, Pakistan Nouman Butt, CEO of Capital Sports, Sialkot, Pakistan Gerardo Cal, Guide at the Estadio Centenario Football by Let's talk trade by WTO

33 min listen

WTO reform & e-commerce (S4 – Ep5): International trade has progressed enormously since the founding of the WTO in 1995. The world trades a lot more – from just over 5 trillion dollars' worth of goods in 1995 to more than 22 trillion dollars in 2021. The world also trades in new ways - e-commerce accounts for more than 20 percent of total retail sales worldwide. Supply chains have also revolutionized trade, leading to the rise of products made "in the world". Despite this radical transformation, the WTO and the rules of trade remain largely unchanged. Ambassador Didier Chambovey of Switzerland, the General Council Chair, and the WTO's Joan Apecu talk about the efforts to keep the organization fit for purpose and ready to respond to the realities of 21st century commerce. by Let's talk trade by WTO

30 min listen

Food security (S4 – Ep4): Even in less stressful times, agriculture talks at the WTO tend to be difficult and highly emotional. The COVID-19 pandemic has highlighted how important fundamental questions regarding food and health are to all of us. Complicating the situation have been developments such as the war in Ukraine and droughts resulting from climate change, both which are contributing to immediate and longer-term concerns about food insecurity. Listen to Ambassador Gloria Abraham Peralta of Costa Rica, Chair of the agriculture negotiations at the WTO and Ulla Kask, agriculture expert at the WTO Secretariat, decipher the issues addressed in the MC12 Ministerial Declaration on the Emergency Response to Food Insecurity and the Ministerial Decision not to impose export restrictions on foodstuffs purchased for humanitarian purposes by the World Food Programme. by Let's talk trade by WTO

33 min listen

Pandemic response (S4 - Ep3): It was the most hotly debated issue in the run-up to MC12 and at the very last minute, negotiations nearly broke down because of a footnote. The issue was the WTO's intellectual property response to the COVID-19 pandemic, commonly known as the TRIPS waiver. There is good news to report in this episode as WTO members agreed at MC12 to waive certain requirements under the Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS) making it easier for developing countries to produce and export COVID-19 vaccines. Anabel González, WTO Deputy Director-General and Ambassador Lansana Gberie of Sierra Leone, the chair of the TRIPS Council, talk about how WTO members adopted a problem-solving approach on the waiver issue and agreed on a strategy to ensure trade can support the expanded and diversified production of essential goods needed in the fight against COVID-19 and future pandemics. by Let's talk trade by WTO

26 min listen

Fisheries subsidies (S4 - Ep2): Our ocean, the planet's largest ecosystem, is endangered by overfishing. What's the WTO got to do with it, you may ask. By prohibiting harmful fisheries subsidies that contribute to overcapacity and overfishing, WTO members agreed to play their role in the sustainable use of marine resources. Listen to Ambassador Santiago Wills of Colombia, the chair of the fisheries subsidies negotiations at the WTO and to Sainabou Taal, legal expert at the WTO Secretariat, explaining the importance of the Agreement on Fisheries Subsidies that was concluded at MC12. by Let's talk trade by WTO

28 min listen

Ngozi Okonjo-Iweala: We can work it out (S4 -Ep1): When ministers and other delegates filed out of the World Trade Organization's Council Room on 17 June, night was giving way to dawn in Geneva. WTO members had just gavelled a historic package of results after five and a half days of intense and sometimes fraught negotiations. Let's Talk Trade looks at the outcomes produced during the Twelfth Ministerial Conference and how they came about. In this first episode, Director-General Ngozi Okonjo-Iweala gives an overview what is being called the "Geneva package" and insights into her efforts to bring the 164 WTO members together to support the deal in a conversation with WTO spokesperson Daniel Pruzin. by Let's talk trade by WTO

39 min listen

The future: what's next for supply chains? (S3 – Ep6): In this season finale, we ask WTO Deputy Director-General Anabel González: are you worried? She helps us navigate through the ongoing "polycrisis" of inflation, the COVID-19 pandemic, geopolitical conflicts, and climate change, and marks out the pathway for more resilient supply chains. by Let's talk trade by WTO

24 min listen

Stuck on the wrong end (S3 – Ep5): Larger economies and businesses may already be finding their way to absorb the shocks of the supply chain crisis, but that is less the case for smaller players. We throw the spotlight on developing countries and micro, small, and medium-sized enterprises who find themselves bypassed by major trade arteries and at risk of being priced out of the markets. The episode features Sebastiano Iorio of Cargo Compass SA, Sushant Palakurthi Rao of Agility, Kanwar Usman of the International Cotton Advisory Committee, and soundbites from Mohammadi Group's Rubana Huq. WTO's head of the Development Policy Unit, Raúl Torres, provides the analysis. by Let's talk trade by WTO

32 min listen

The pandemic consumer (S3 – Ep4): We hold up a mirror to another important link in the supply chain: us, the consumers. How have our shopping habits changed during the pandemic and will we see lasting effects on trade, thanks in part to technology? The episode features Jessica Moulton, Senior Partner at McKinsey & Company, Sushant Palakurthi Rao of Agility, three stories of consumer woes, and soundbites from the WTO Global Supply Chain Forum. WTO Senior Analyst Emmanuelle Ganne provides key insights. by Let's talk trade by WTO

23 min listen

Port side: transport and logistics (S3 – Ep3): Whether by air, road, or sea, in this episode we hear how all these trade channels had their share of disruptions as part of the global supply chain crisis. The episode features Lars Mikael Jensen of Maersk, Clemence Cheng of Hutchison Ports, Matthias Maedge of the World Road Transport Organisation, and Carlos Grau Tanner of the Global Express Association. WTO Counsellor Nora Neufeld provides the analysis. by Let's talk trade by WTO

26 min listen

The supply side: manufacturers' perspectives (S3 – Ep2): The factory floor is our first stop on this journey tracing the flow of goods along global supply chains. How were manufacturers affected by recent disruptions and how are they adapting to a multi-crisis reality? We hear from Joachim Damasky of the German Association of the Automotive Industry, Arthur Tan of Integrated Microelectronics, Inc. and Trevor Gunn of Medtronic. WTO Senior Economist Coleman Nee provides the analysis. by Let's talk trade by WTO

32 min listen

Decoding the crisis: an overview (S3 - Ep1): They say a good supply chain is one you never talk about because it just works. However, it's become a household phrase during the pandemic. WTO Chief Economist Robert Koopman provides a big picture view of how we got here and what the next wave of disruptions could look like. With soundbites from Director-General Ngozi Okonjo-Iweala, Bud Darr of MSC, and Matthias Maedge of the International Road Transport Union. by Let's talk trade by WTO

24 min listen

Who needs sleep in a Ministerial? (S2 - Ep2): Stories from the Ministerial Conferences in Doha (2001), Cancún (2003), Hong Kong (2005) and Geneva (2009). Told by Bernie Kuiten, Dan Pruzin, Edwini Kessie, Emmanuelle Ganne, Keith Rockwell, Nora Neufeld, Peter Pedersen, and Willy Alfaro. by Let's talk trade by WTO

16 min listen

From dawn to dusk, Singapore to Seattle (S2 - Ep1): We look back at the first three ministerial conferences held in Singapore (1996), Geneva (1998) and Seattle (1999). With stories from Anabel González, Bernie Kuiten, and Keith Rockwell. by Let's talk trade by WTO

17 min listen

On the road to reform (S2 - Ep3): A recap of the Ministerial Conferences in Geneva (2011), Bali (2013), Nairobi (2015) and Buenos Aires (2017). Stories by Aegyoung Jung, Dan Pruzin, Nora Neufeld, Stefania Bernabè, Victor do Prado. by Let's talk trade by WTO

19 min listen

Resilience stories: Today's student, tomorrow's entrepreneur - Holby Training Solutions (S1 - Ep6): After facing many obstacles to set up her own business in Kenya, Farhia decided to create a training company to help young entrepreneurs navigate these obstacles. Faced with COVID-19 disruptions, she found creative ways to keep going – also reaching new clients abroad. The WTO’s Public Forum Coordinator Vonai Muyambo talks about youth and trade, and the lessons of this year’s event. by Let's talk trade by WTO

25 min listen

Resilience stories: Plasticpreneur - Turning waste to wonder (S1 - Ep5): As demand for medical products rose with the COVID-19 pandemic, Sören from Austria adapted the plastic recycling machine invented by him and his friends to produce face shields – also for export. Simon Neumueller from the WTO discusses how trade in medical products has adapted with the pandemic. Hosted by WTO’s Daniel Ramos, who discusses sustainability in trade. by Let's talk trade by WTO

23 min listen

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Trade Goals: Welcome to "the beautiful global value chain" (S5 – Ep1)

Trade Goals: Welcome to "the beautiful global value chain" (S5 – Ep1)

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