In this episode, Jake Chagoury and Francesco tackle the UNDISCUSSED issue of: Where do I fit in, if at all in the family business? All too often the next generation feels the pressure and the burden to be involved in the family business, even if they don't have an interest or passion for it. They don't want to disappoint the previous generation and feel guilty for what they feel. This often leads to resentment towards the business and themselves. Jake talks about the COURAGE to understand oneself and follow one's own path.