In the second episode James talks about the culture which has been the foundation of the success of their family business. Having a powerful woman at the helm from the start, to a commitment to the land, these are the anchors of the culture at King Ranch.   As James put it "One must earn the title to prove their commitment"  There is power, personal pride and comfort in doing the work and earning one's privilege.    Wise words and advice for any family business member.