Every digital marketer could lecture you for days on the importance of SEO and why your business absolutely needs it in order to succeed in the online search game. But what they also should be stressing, is how to prove the ROI of SEO.  Because after all, how can you improve on something - or even know it’s working - if you aren’t measuring it? SEO consultant, Roger Bryan, helps us understand different marketing techniques and opportunities, with a focus on the data. The numbers don’t lie and they tell a great story, you just have to learn how to listen to them and take action accordingly.