On this episode of Marketing Jam, Shaheed Devji talks to Paula Skaper, President and Co-founder of Kinetix Media.

Paula discusses the importance of using your existing social media following to build a longterm email mailing list. We also chat about the importance of spending your marketing dollars on higher quality content.

You can find and subscribe to Marketing Jam on iTunes, and Stitcher.

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Facebook - https://www.facebook.com/KinetixMedia

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