27 min listen
Contagious
ratings:
Length:
29 minutes
Released:
Oct 20, 2018
Format:
Podcast episode
Description
Contagious - by Jonah Berger'Why things catch on' You'd think that the best product at the most attractive price with the most advertising would be the product that wins, but that's not always the case. Jonah did some digging and found six factors that drive word of mouth and lead products, services and behaviours to go 'viral' (to be spread from person to person via word of mouth): Social currency, triggers, emotion, public, practical value, and stories. Hosted on Acast. See acast.com/privacy for more information.
Released:
Oct 20, 2018
Format:
Podcast episode
Titles in the series (100)
The Compound Effect: by Darren Hardy by What You Will Learn