Start With Why - by Simon Sinek'How great leaders inspire everyone to take action' 'Start With Why' is a great book about a massive mistake a lot of people are making. Simon Sinek's TED Talk, based on the principles in this book, is the third most viewed of all time. Essentially, he argues that people make a fundamental error when they try to sell based on WHAT they do. "People don't buy WHAT you do, they buy WHY you do it". Hosted on Acast. See acast.com/privacy for more information.