In this episode of the Evolving Leader podcast, co-hosts Scott Allender and Jean Gomes talk to author, entrepreneur and former scientist Rob Ashton. Rob’s work encompasses cognitive and social neuroscience, cognitive and social psychology and behavioural and neuroeconomics, giving him a unique perspective on why so much of our written communication simply doesn’t work.  0.00 Introduction4.32 Given your background as a scientist, how did you become fascinated in how we communicate?9.51 Why is it that so much of our written communication doesn’t work?18.26 What are some of the things that we can do to overcome those limitations?24.36 If somebody wants or needs to communicate (perhaps with a large group) quickly, how can they reduce the chance that their message may be misinterpreted by individuals who receive the message?30.34 What’s the easiest way of getting people to open their minds to what they are about to read?36.45 if we switch to the reader or recipient of emails and texts, what can we do to avoid misunderstanding the written word?42.30 When you think about writing, how do you get into a more empathetic headspace?48.02 When we write something and then read it back we may sometimes find flaws in how our writing could be interpreted. From a neurological perspective, how do those different processes work? 53.50 Do younger generations read and write differently?56.20 How can our listeners get in touch with you? Social: Instagram           @evolvingleader LinkedIn             The Evolving Leader Podcast Twitter               @Evolving_LeaderYoutube               Evolving Leader The Evolving Leader is researched, written and presented by Jean Gomes and Scott Allender with production by Phil Kerby. It is an Outside production.WE NEED TO HEAR FROM YOU!https://www.smartsurvey.co.uk/s/EvolvingLeader/