In this bonus episode of the Evolving Leader podcast, host Jean Gomes talks to Matt Mayberry. Matt is a thought leader on business development and culture, author of the Wall Street Journal bestseller ‘Culture is the Way’ and former NFL Pro linebacker for the Chicago Bears.  0.00 Introduction1.01 Let’s start with a pitch for your book “Culture is the way”.2.26 What’s the case in terms of what culture is, why it’s important and what I can do about it?6.44 The middle manager might think of this topic as not being in their remit. What’s in it for them and why should they be doing this?8.44 Give us a high-level view of the framework that you outline in the book.10.45 What are the things that you are encountering in your work that stand in the way of this being adopted at scale?12.41 Why is this so important to you?14.52 What else should I be asking you about your work and the book?16.23 What’s the best way of finding your book and contacting you? Social: Instagram           @evolvingleaderLinkedIn             The Evolving Leader PodcastTwitter               @Evolving_LeaderYouTube           @evolvingleader2271 Books written by Jean Gomes and Scott Allender:“Leading In A Non-Linear World” (Jean Gomes, 2023)“The Enneagram Of Emotional Intelligence” (Scott Allender, 2023) The Evolving Leader is researched, written and presented by Jean Gomes and Scott Allender with production by Phil Kerby. It is an Outside production.Please take 5 minutes to complete our listener survey