“The greenest electric car will be a BMW” – this is what BMW is aiming for. Becoming the most sustainable car manufacturer is an ambitious goal. It’s going to take rethinking every step of the supply chain and the life cycle of every vehicle. Where do you have to start? What does sustainability look like before, during, and after a product’s useful life? And what do social responsibility and new leadership mean in this context? We’ve invited author, activist, educator and climate optimist, Anne Therese Gennari, to go on a journey with us to search for the answers to these questions. In the next eight episodes, she meets the people, who are designing and shaping a sustainable future for BMW. Do you want to join us on the journey? Tune in!
You can find more information about our host Anne Therese Gennari here.