Fred Palmer knows golf, as a sport and as an industry, better than most. From growing up in a golf family to now serving as Vice President of Golf Business Development and Industry Relations for Club Car, he has seen golf's growth, and its challenges, from a unique perspective. Palmer takes some time to share his views on how golf stands today and what it might look like in the future; and how Club Car is helping the game, from major organizations to individual facilities to the families that play, enjoy the game more now while preparing for what lies ahead.