Data is one of the most valuable and most dangerous things a business can collect. While gathering data helps businesses better understand customers, it also exposes them to concerns about privacy, data security and trust. And if trust is lost, it is very difficult to earn back.  So, does taking privacy seriously make for better business?  Hosts Lizzie O’Leary and Ayesha Hazarika are joined by Apple’s Chief Privacy Officer Jane Horvath and Pat Moran, Head of Cybersecurity and Incident Response for PwC Ireland (Republic of). We hear the lessons they’ve learned working across high-level cybersecurity and privacy concerns, and why this topic is more important than ever for business leaders.