Neil Patel talks about why cost per click doesn't matter. This is part 1 of 2.
Episode 729: [Part 1] Why Cost Per Click Doesn’t Matter (And Why You Should WANT to Pay More) by Nir Eyal
Neil Patel is a New York Times Bestselling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
The original post can be found here: https://neilpatel.com/blog/cost-per-click-irrelevance/#:~:text=Cost%20per%20click%20does%2C%20in,you%20pay%20for%20each%20click. 
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