Margo Aaron of That Seems Important on why we shouldn't start by asking "why?" Episode 041: Why 'Start With Why' Is Bad Advice by Margo Aaron of That Seems Important on Starting a Business Margo Aaron is a proud graduate of Emory University, Columbia University and altMBA where she won the prestigious Walker Award. In 2017 she founded The Arena, the first virtual coworking space for solopreneurs. She's a regular contributor to Inc and lives in Jersey City as a Daywalker. The original posts are located here: https://www.thatseemsimportant.com/branding/start-with-why-is-bad-advice/ Please Rate & Review the Show! Visit Me Online at OLDPodcast.com and in  The O.L.D. Facebook Group and Join the Ol' Family to get your Free Gifts!