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    ‘The ‘Perception’ Premium: How IP understanding promotes value’

    ‘The ‘Perception’ Premium: How IP understanding promotes value’

    FromUnderstanding IP Matters

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    ‘The ‘Perception’ Premium: How IP understanding promotes value’

    FromUnderstanding IP Matters

    ratings:
    Length:
    60 minutes
    Released:
    Jul 19, 2021
    Format:
    Podcast episode

    Description

    This podcast features the last of four panels from the 2021 IP Awareness Summit, held with Northwestern Kellogg School of Management. The panel looks at how poor understanding of what IP assets and intellectual capital are and how they provide return on investment affects the value. Is there a premium on ‘IP consciousness’?To watch the video version of Day Two of IPAS click here.For more information about CIPU, please visit understandingip.org.
    Released:
    Jul 19, 2021
    Format:
    Podcast episode

    Titles in the series (32)

    ‘Understanding IP Matters’ is a podcast series that enables successful creators and entrepreneurs to share their invention, brand or content story. The series is brought to you by the Center for Intellectual Property Understanding, an independent non-profit. CIPU provides outreach within an educational framework to improve IP literacy, enhance value and promote sharing.