When your restaurant is at capacity with customers but you're looking to grow, how can you increase customer value and get customers to spend more money in your restaurant? Jessica sat down with local deli and bakery owner Tiffany Shatley Richardson to talk about getting creative to increase how much a customer spends in a restaurant! Sweet and Savory opened its doors in downtown West Jefferson in August of 2008. It is owned & operated by three local sisters and their amazing momma. They specialize in made to order paninis, fresh salads, hearty soups [including the locally famous Roasted Red Pepper!] and house made desserts. They also offer event & corporate catering, special order desserts, gift certificates and local delivery! Everyone can find something they will love here! Rated #1 restaurant in West Jefferson on TripAdvisor. Mountain Times People's Choice Best of the Best Bakery 2020. Check out Sweet and Savory on Facebook! https://www.facebook.com/profile.php?id=100057734760329   Local to the High Country of NC? Apply to be a guest! https://smalltownbigbiz.com   Try ClickUp for free today to level up your project management! https://heyjessica.com/tryclickup   Want to hear more from Jessica? Check out the Hey Jessica Podcast! https://heyjessica.com/podcast   Follow us on Instagram! @smalltownbigbiz @jessicastansberry