NYT bestselling author Fred Reichheld discusses the book "Winning on Purpose" and the unbeatable strategy of loving customers. Fred is one of the world’s leading experts on customer loyalty. He created the Net Promoter System and founded Bain and Company’s loyalty practice. The Net Promoter Score is used by businesses around the world to measure customer loyalty. He is the author of five books including the New York Times bestseller The Ultimate Question 2.0. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? Do you want to be a sponsor?