29 min listen
Lies, Damned Lies, and Marketing
FromEveryday MBA
ratings:
Length:
22 minutes
Released:
Nov 27, 2021
Format:
Podcast episode
Description
Atul Minocha discusses his book "Lies, Damned Lies, and Marketing" and how to separate fact from fiction in marketing strategies. Atul Minocha is a partner at Chief Outsiders, a marketing consulting firm that helps CEOs accelerate growth, and a professor at the Hult International Business School. He is a frequent Forbes contributor. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? Do you want to be a sponsor?
Released:
Nov 27, 2021
Format:
Podcast episode
Titles in the series (100)
5: Open Data Now, Joel Gurin: from NYU's Governance Lab by Everyday MBA