Special Episode - Jason Bradshaw discusses his book "It's All About CEX - The Essential Guide to Customer Experience." What is CEX? How are customer and employee experience the same...and different? And how will CEX impact organizations over the next 10-15 years? Jason is currently Chief Customer Officer at Volkswagen Group Australia. Before that he was head of customer experience for Target Australia. Jason earned his MBA from the University of Southern Queensland. Listen for three action items you can use today. Host, Kevin Craine What to be a guest? http://Everyday-MBA.com