Building Your Audience, with Mike Koenigs

First Framework: In the first episode of Podcast Payoffs, hosts Dan Sullivan and Gord Vickman outline the history and strategy behind podcasting as a powerful platform. Podcasting has grown to become an exponential tool to build trust and share your story around the gl... by Podcast Payoffs

33 min listen

Simplify To Multiply: The latest Coach concept could change the way you work forever. Are you a Simplifier or a Multiplier? Entrepreneurs will naturally engage with one role or the other. In this episode, Dan and Gord explain how choosing your side leads to an awesome struc... by Podcast Payoffs

21 min listen

Billion Dollar Babies: More than half of us trust a podcast to find the product or service we need over every other medium. Why? The old ways were time-wasters, but when people come to you, you become the buyer. Standards are attractive, by Podcast Payoffs

24 min listen

That Fruit Is Poison (And Other Useful Stories): Humans crave stories—not only for entertainment, but also to stay alive. Dan and Gord discuss how this tradition evolved from our earliest ancestors and why storytelling is the most important skill to master when conveying your message or convincing a ... by Podcast Payoffs

22 min listen

Plan For A Perfect Launch: Join Dan and Gord to learn the structure that answers the most important questions before launching your own show: How do you pick the right partner? How can you build a logical flow? What's the most important detail that separates success from failure... by Podcast Payoffs

24 min listen

Facebook Live Rewind: If you missed the recent Facebook Live broadcast, catch it here in podcast form! Learn some key insights on how to get started in podcasting, and also how to keep the momentum going once you have. Gord shares the top spots to feature your new show, by Podcast Payoffs

25 min listen

The Great Accelerator: For the first time in modern history, the whole world has a common enemy. As the virus spread and teams were forced to work remotely, Dan realized that we’ll be five years ahead in our digital capabilities. Even better, by Podcast Payoffs

24 min listen

Chemical Reactions: Why do some shows flow effortlessly while others sound so labored? The answer is in the motivation, and great chemistry only happens when everyone's not agreeing on every topic. It's why so much of the news is unwatchable. by Podcast Payoffs

27 min listen

So Relevant, They Can't Resist You: The top skill to have for great interviews and even better conversations has nothing to do with what's coming out of your mouth. And it's no secret that to be interesting, you have to be interested. Dan and Gord share how focusing on their answers rath... by Podcast Payoffs

26 min listen

Animals Not Included: Let's circle back to some juicy questions from the Facebook Live broadcast. Dan explains how he switches gears when hosting with Joe Polish or Peter Diamandis, to his solo shows where asking questions beats giving answers. by Podcast Payoffs

24 min listen

The Medium Is Not The Message by Podcast Payoffs

21 min listen

Don't Kiss The Robot: Adoption by necessity. The Spanish Flu ushered in the widespread use of the telephone. Covid pushed Zoom to the forefront of our daily communication. But technology is just part of teamwork. Companies that dismiss human input are making a big mistake. by Podcast Payoffs

25 min listen

It's A Brand New Tuxedo: Editing your podcast means you can mess up, fall down, and then try again. Your audience knows this, so they're demanding more value from the time you've been gifted. In this episode, Dan introduces his idea of the TargetCast and explains the most impo... by Podcast Payoffs

22 min listen

Innovation Over Envy: What do entrepreneurs know about success and risk that others don't? It might not be what you think, but it evolves from a desire for finance to one for freedom. The biggest media personalities understand this too. They spend big to earn bigger. by Podcast Payoffs

21 min listen

Flawless Habits In A Digital Age: What habits can you develop to handle the details so you only focus on a bigger future? Dan and Gord explore the growth of Coach through the clustering of messages using podcasts. Why didn't this work the first time entrepreneurs tried? by Podcast Payoffs

28 min listen

Where Good Ideas Come From: Do you find yourself full of energy at the start of something new, but quickly run out of gas and give up? Join us for just a few minutes, and you'll learn how to become a limitless idea machine to keep your projects on track. by Podcast Payoffs

24 min listen

Fake It Till You Feel It: Seems like everyone you talk to is feeling deeply right now. Some of it's good, and some not so much, but humans have what Dan calls "useful amnesia" to adapt to any situation. Output and creativity are the lifelines that can keep us connected and prog... by Podcast Payoffs

19 min listen

Let’s Make Something They’ll Pay For: Advertisers generally won’t be interested until your show hits tens of thousands of spins. So how else can you benefit? All entrepreneurs get into the marketplace because they believe they have something to contribute. by Podcast Payoffs

24 min listen

Digital Dreaming: It took the global lockdown for most to realize that the barriers for entry were gone. Skills once needed to build great things are replaced with human courage and connection. We'll never lose our place, since computers can't get bored. by Podcast Payoffs

27 min listen

The Middle Is Going Missing: Teams of skillful people produce predictable results. Once systems become predictable, it's better to let technology take over. But there's often a lingering human element—those in the middle who simply pass things along. by Podcast Payoffs

25 min listen

The Proof Is In The Pixels: Non-fungible tokens are digital creations that can be bought, sold, and traded on the blockchain. Only one provable owner exists. Why is everyone talking about them, and why would someone pay millions for a pixelated digital cartoon? by Podcast Payoffs

24 min listen

Our Future Is Friendly: Some believe that we're only getting smarter, but intelligence is relative to the era you're living in. Great innovators were just as capable 1,000 years ago as they are today. Jumps in technology are relative too, by Podcast Payoffs

28 min listen

On A Mission From The Kitchen: Podcasting has grown and expanded, and you might not be aware of all the ways you can use yours to your advantage. Dan Sullivan and Gord Vickman reminisce about the last two years of home recording and discuss the latest headlines from the podcast indu... by Podcast Payoffs

22 min listen

Playing The Long Game: The talent wars have just begun in the podcast industry. They want the capability to start raking in the cash, and they're not afraid to make bold moves. Big brands are snapping up big names, but the question lingers—will they always get along? by Podcast Payoffs

22 min listen

Don’t Steal My Sunshine: Who isn’t in the room matters as much as who is, because people can be remarkably open when they know they’re with others who are at the same level. In this episode, Dan Sullivan and Gord Vickman explore the idea of how to determine your best audience ... by Podcast Payoffs

23 min listen

Tickets To The Top, with Paul Colligan: Creating a podcast has never been easier if you're dedicated to the project. But it can still be a difficult task to figure out how to make money. Dan Sullivan and Gord Vickman, along with special guest and longtime podcasting expert Paul Colligan, by Podcast Payoffs

26 min listen

A Truly Global Audience by Podcast Payoffs

24 min listen

The Real Podcast Payoff, with Paul Colligan by Podcast Payoffs

27 min listen

Creating A Foxy Listening Experience, with Audio Engineer Willard Bond: Gord and Dan sit down with Willard Bond, Strategic Coach's audio engineer, to talk about the evolution of sound design. You’ll hear tips for pre- and post-production, why ideas matter more than technology, and why you can't resist picturing a fox. by Podcast Payoffs

37 min listen

Building Your Audience, with Mike Koenigs: A lot has changed in broadcasting. It’s not as hard, risky, or expensive as it used to be. There’s no barrier for anyone to go online and start—which can be both a good thing and a bad thing. Dan Sullivan, Gord Vickman, by Podcast Payoffs

37 min listen

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Building Your Audience, with Mike Koenigs

Building Your Audience, with Mike Koenigs

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