Statistics show there’s no shortage of people pitching their expertise and services, but no one’s really paying attention to them. Dan Sullivan and Gord Vickman explain why so many pitches get ignored and how to actually engage with the people you’re pitching to. In This Episode: People can pay attention to only one thing at a time. Nobody’s looking for answers. They’re looking for questions. Instead of thinking about a marketplace, you can focus just on relationships. The pitch can’t be about you. It has to be about the client. People who work in competitive organizations might keep their future aspirations a secret. Everyone has developed pitch filters as well as content and entertainment filters. There's a crisis growing in the technological and marketing worlds where it’s taking more effort and more money to not get a result. Having questions that get another person to think about their future is 100 times more powerful than any answer you could give them.  Resources: Your Life As A Strategy Circle  by Dan Sullivan Learn more about Strategic Coach Article: The 4 Freedoms That Motivate Successful Entrepreneurs Walter Payton – Hall of Fame NFL running back and philosopher Anything And Everything - Podcast with Dan Sullivan and Jeffrey Madoff