In this episode, Bob, Jesse and Sue discuss the value of creating driving directions for clients looking to get to your business. By creating a map and embedding it into your website, you not only service your clients, but also feed the Google machine to improve your SEO! This is one small change that can provide a big benefit for your business and your clients, so check this episode out today to learn all about how to utilize it! Got questions for our SEO team? Let us know! We’re here to help. Visit us at localseotactics.com/questions to learn more!  Thanks for checking us out. What You’ll Learn Why it’s helpful to embed a map from Google on your webpage. How to use Google to create driving directions and get easy copy and paste links. What sort of signals this can send to Google to improve your SEO. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/using-driving-directions-to-improve-seo-and-conversion-rates/