Will Ahmed is the founder and CEO of Whoop, the wearable device that monitors your recovery, sleep, training, and health. Will launched Whoop in 2012 whilst he was at college. As an athlete himself, he was constantly overtraining, and as a result, got interested in how he could prevent it by learning more about his own physiology. Ten years on, Whoop has a valuation of $3.6 billion, some and 500 employees. So how did the guy who crafted an empire around dialling in good-for-you habits get there? What did he learn along the way? What does the future hold for wearable tech? What were his lessons to high performance? . . . . . . . High Performance Live Podcast Tour 2022  - Sign up here - thehighperformancepodcast.com/signup Pre-order our audiobook: https://adbl.co/3xQQSCF Get a special signed copy, out Dec 9th: https://bit.ly/3kCqhFpPre-order link: http://smarturl.it/hv0sdzThank you to our founding partner Lotus Cars who are back for the new series! Lotus we love you, and wouldn’t be here without you! Check them out at lotuscars.com Thanks also to GIVEMESPORT - the exclusive sports partner of the High Performance Podcast. To gain further access to editorial and social content from the Podcast click here https://www.givemesport.com/podcast Hosted on Acast. See acast.com/privacy for more information.