Haldi is the new e-commerce platform and store designed to de-clutter the skincare world. Taking a unique customer-centric approach, the Haldi experience begins with the products already on people’s bathroom shelves, acting as a guide to help them ditch any offenders. The brand encourages people to continue utilizing the clean products they already own and love. After completing the Haldi skin survey, they recommend and sell the best in beauty to fill the gaps within the Haldi user’s routine.

Born out of founder and CEO Simran Kalra’s own personal skincare journey, Haldi uses a hybrid of tech algorithms and human knowledge to analyze their users skin types, budgets, and current skincare regimens. From this, they curate a personal store with products that are most efficacious based on each individual. Haldi is Clean-For-You, ensuring the ingredients are not just clean but will work for unique skin needs, preferences and values. Partnering with over two dozen cult-favorite brands and beauty products, Haldi is a human-forward, technology enabled experience revolutionizing beauty. For more information, please visit Haldi.com

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